If you are looking for top-notch SEO in Las Vegas Services you have come to the right spot.
The team at Full House Web Marketing has been at the top of the SEO in Las Vegas game for over 20 years. In fact, we were doing it before iPhones and Bing were things.
When we started SEO, it was a pretty simple process. You would add keywords to the metadata on a page and Google and Yahoo would come look at the data, and rank pages based on links to your website and that metadata.
Things HAVE changed.
SEO in Las Vegas now involves an incredible amount of nuance and many different factors.
Steps to Great Las Vegas SEO for your Website
Content Marketing
Content is what appears on a website. Text, Images, Video, Social Media Content, and Infographics are all important to how Google sees your website. The more relevant your content, the better your opportunity to rank in the search engines.
Meta Information
20 years later and it’s still important.
Meta information is not available to the viewer of a website, but it is viewable as code designated to the search engines. Search engines use this data to determine WHAT a page is about. This data can include; title tags, description tags, heading tags, links, image names, image alt tags, and more.
The ultimate goal is to make it easy for Google, Yahoo, and Bing to understand what your page is about. Your page should be the most AUTHORITATIVE page on the internet for the phrase you want to rank.
Off-Page Search Engine Optimization
This includes things that happen OUTSIDE of your website. They can include social links, review site links, backlinks from other sites, YouTube Content, and business listing sites.
These can be challenging to maintain. Getting people to link from their site to your site is a challenge. BUT there is always a business that is related that would be appreciative of a reciprocal link.
YouTube is the world’s SECOND most used Search Engine. If possible, your business should have a channel and should have a regular stream of content related to your business.
Technical SEO
These are things that are a result of your web design and the capabilities of your server. They can include analysis and fixes for:
Page speed.
Broken links (internally and externally).
Crawl errors.
Mobile-friendliness.
Sitemap accessibility.
Submission of pages to Google.
Disavowing toxic links.
Local Las Vegas SEO
Local Las Vegas SEO involves the above SEO tactics and is uniquely important for Las Vegas-based businesses and also extremely important for businesses with brick-and-mortar locations in the Las Vegas valley.
When done correctly, Local SEO gets search exposure for your business. The Map pack at the top of a search is a great example of Local SEO. Getting a site in that map pack is not a given, and is based on having all of the Local SEO signals in place.
The techniques for local SEO in Las Vegas include:
Making sure your organization has complete and thorough listings in most of the internet listing websites (especially Google).
Making sure that your listings are consistent across all channels and sites.
Taking advantage of 3D Scans in Google Maps. Google likes it when you play with their toys.
Optimizing your site and content using specific local keywords, like city or state names; Henderson, Las Vegas, North Las Vegas, etc.
Link building with local directories, business organizations, and groups.
SEO in Las Vegas
It is a lot.
SEO in Las Vegas is a challenge, and there are many great people and businesses providing the service.
Contact Us if you are interested in getting a free assessment of your current efforts.
